Mission
Most people have a vision, a dream, or a goal, that seems to most to be impossible. Our mission is to champion the underdog spirit, igniting the pursuit of boundless potential in athletes worldwide.
Our story
We met in August of 2019, shortly after Joey founded Underdog, playing junior hockey for the Northeast Generals in Attleboro, MA. We began as teammates and quickly turned into business partners, and ultimately brothers. We connected over our love for the game of hockey and our passion to be the best we can be through our training. We consistently pushed each other to be better than the day before and wanted to share this passion with other like minded-individuals. We started with motivational fitness clothing, released the podcast “Behind The Underdogs”, and eventually created Underdog Energy all with the goal in mind of empowering the Underdogs just like us to fuel their passion.
- Joey & Dylan
The Story Behind Our Logo
Over the course of 350 years until bull-baiting was banned in 1835, bulldogs were bred for aggression, and an 80-pound dog could easily bring down a bull weighing close to a ton by corkscrewing it's own body around it's neck, tossing the bull over it's own center of gravity. Despite a bulldogs lacking in size, it still finds a way, portraying our brand's message and logo.
What Are We All About?
Our Feature
Community
We strive to create a community of like-minded individuals to come together and fight to achieve greatness.
Full Transparency
Instead of under dosed energy drinks and ingredients hidden behind proprietary blends, we created a product that is dosed based on science and research to maximize physical and cognitive performance.
Valuable Content
From our podcast interviewing athletes to our explanatory posts about our ingredients and training, we produce content that will add value to your daily life, and most importantly, your training regiment.
Our Achievement
7,000+
Social Media Followers
500+
Affiliates
1,000+
Happy Customers
4,000+
Podcast Listeners
Meet Our Team
What started as a clothing brand culminating a community of individuals that resonated with the concept of being the underdog, we decided we had more to offer. With the goal in mind of inspiring underdogs to achieve their wildest dreams, we turned to supplements to allow us to offer products that can help these athletes achieve greatness. Properly dosed, fully transparent labels, and a formula crafted specifically for the collegiate athlete.
