Most people have a vision, a dream, or a goal, that seems to most to be impossible. Our goal as a brand is to empower the underdogs. Fight against the odds, rise up, and accomplish your wildest dreams. We are a brand of believers. We are underdogs.
The Story Behind Our Logo
Over the course of 350 years until bull-baiting was banned in 1835, bulldogs were bred for aggression, and an 80-pound dog could easily bring down a bull weighing close to a ton by corkscrewing it's own body around it's neck, tossing the bull over it's own center of gravity. Despite a bulldogs lacking in size, it still finds a way, portraying our brand's message and logo.
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We strive to create a community of like-minded individuals to come together and fight to achieve greatness.
Instead of under dosed energy drinks and ingredients hidden behind proprietary blends, we created a product that is dosed based on science and research to maximize physical and cognitive performance.
From our podcast interviewing athletes to our explanatory posts about our ingredients and training, we produce content that will add value to your daily life, and most importantly, your training regiment.
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Meet Our Team
What started as a clothing brand culminating a community of individuals that resonated with the concept of being the underdog, we decided we had more to offer. With the goal in mind of inspiring underdogs to achieve their wildest dreams, we turned to supplements to allow us to offer products that can help these athletes achieve greatness. Properly dosed, fully transparent labels, and a formula crafted specifically for the collegiate athlete.
Director of Affiliates
Director of Sales